Team BC China Mission

Date: Oct 21, 2017 — Oct 29, 2017
Hosted By: BCCIE
Location: China
City: Beijing, Chengdu, Guangzhou, Shanghai
Cost: Non-paid

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Target audience: K-12 schools and districts, EQA-designated post-secondary institutions and language schools

Deadline: Expression of interest for participating in BC Value-Added Events and BC Branding at Fairs: August 31, 2017 

Introduction

In support of BC’s International Education Strategy, BCCIE will help coordinate Team BC China Mission during and on the margins of Canada’s branded Pavilions at various locales during the 2017 China Education Expo (CEE) from October 21–29, 2017. This year, Canada will be featured as the Country of Honor, which was announced during the Chinese Premier Li Keqiang’s official visit to Canada in 2016. Approved by the Chinese Ministry of Education and organised by the China Education Association for International Exchange (CEAIE), the CEE is the largest event dedicated to international student recruitment in China. Global Affairs Canada has been hosting EduCanada Pavilions at the CEE since 2008 and has built excellent brand recognition for Canada.

With support from the Provincial Government, BCCIE will be offering a range of value-added events on the margins of the CEE and while coordinating a branded BC presence in the Canada Pavilions in Beijing. BC districts, schools and institutions will continue to be part of the Canada Pavilion but those who choose to be a part of Team BC will be located in one area of the Canada Pavilion, and we will be using BC-specific branding of Team BC booths to complement the EduCanada Brand with the objective of raising BC’s profile. We will also be distributing BC education collateral in addition to messaging out on China social media platforms via StudyinBC.com, on Weibo and WeChat.

BCCIE Sina Weibo Account

BCCIE WeChat Account

Please note:

Registration for the China Education Expo and Canadian Trade Commissioner Service (TCS) side events is the responsibility of individual schools (please contact Calvin Zhang, Trade Commissioner, Embassy of Canada in Beijing, by EMAIL for details). To register for the China Education Expo, please CLICK HERE. The deadline for Early Bird Rate registration is August 20, 2017.

Working itinerary

Date

City

Events

BC value-added events*

October 21-22

Beijing

China Education Expo

BC value-added events planned (TBC)

October 23-25

Shandong

 

BC Offshore School Mini Fairs (Link) 

October 24

Chengdu

China Education Expo

 

October 26-27

Inner Mongolia

 

BC value-added events planned (TBC)

October 26

Guangzhou

China Education Expo

 

October 28-29

Shanghai

China Education Expo

BC value-added events planned (TBC)

October 30

Shanghai

 

Pudong Vocation Education Forum (Link

 *BC events will vary for each location but may include agent meetings, receptions and orientation, site visits and partnership development meetings and networking. There is no additional charge to participate in these initiatives but BC institutions must confirm their attendance for all registered events.

As an incentive to join Team BC, your participation will grant you entrance and invitations for guests, agents, partners and friends of BC to the Team BC receptions in select cities, as well as to school and partner visits and roundtables as interest allows. We also anticipate the presence of senior colleagues and members of the provincial government to be on hand at some events and fair sites.

Submit your expressions of interest

Details and mission scope are still being defined and will be determined by the levels of district, school and institutional interest in the Team BC China Mission. Expressions of interest from schools and districts to participate in our value-added events and coordinated BC branding will be accepted beginning immediately. Further details of our events will follow upon confirmation of the number of BC participants. 

If interested in attending, kindly submit the sign up form below by August 31, 2017.

 

 

For questions or clarification please contact Tom Wang at twang@bccie.bc.ca.