PRE-CONFERENCE WORKSHOP I: Creating Your Digital Marketing Strategy

Date: Jun 18, 2017
Time: 9:00 a.m. – 12:00 p.m.
Format: Workshop
Hosted By: BCCIE
Location: Kelowna, BC
Cost: $75


Developing and implementing a digital marketing strategy for your institution can be a confusing and overwhelming endeavor. We all know simply having a website and being active on social media isn’t enough. Even if you currently have a strategy in place, are you confident it’s effective?

ICEF is here to eliminate the guesswork and ensure you leave the conference with a customized digital marketing plan you can begin implementing as soon as you arrive back to your school. How do you know where you are going if you don’t know where you are? We will walk you through a self-assessment worksheet to clearly define where you should devote your energies and resources. You will then be able to customize a plan based on your specific resources and pain points.


Laurie Robinson, Director of Marketing & Communications, ICEF, Germany