Education Market Briefing: Brazil & Mexico

Date: Aug 29, 2017
Time: 10:30 a.m.–12:00 p.m. PT
Format: Webinar
Hosted By: BCCIE
Location: Webinar
Cost: $15 (Please note: no refunds will be granted for this event)


Presenter: Sarah Mines – Director, Business Development | ICEF Canada

With a combined population exceeding 335 million, Brazil and Mexico represent approximately 4.5% of the global population. Both countries are long-standing source countries for international students coming to British Columbia and have expressed continued interest in maintain and strengthening ties with Canada. Join our webinar to learn more about the education landscape and partnership opportunities in these dynamic and evolving countries.

BCCIE continues to have ongoing presence in Brazil following a successful four years conducting in-market activities for BC’s international education sector. Through collaboration with ICEF, BC schools and institutions are encouraged to register for and participate in the ICEF Latin America workshop  from September 21 to 23 in São Paulo. BC schools and institutions that register will receive a discounted rate. 

In support of BC’s International Education sector, BCCIE recently announced a coordinated Team BC Mexico Mission this October 1–11, 2017. This initiative followed a successful feasibility mission undertaken earlier in 2017 where relationships were established and strategic linkages pursued with education agents and networks, schools, universities, institutions, and both state and federal agencies. Canadian Embassy and Consular offices were engaged at every stop and are encouraging and supportive of this BC initiative in target markets. This Team BC Mission will include visits to Mexico City, Puebla, Monterrey and Guadalajara.

In advance of the upcoming ICEF Latin America Workshop and EduCanada Fairs in Brazil, and the Team BC Mexico Mission in October, BCCIE invites you to join Sarah Mines, Business Development Director of ICEF Canada, in a webinar where she will reveal the latest data, developments and marketing experience from Brazil and Mexico to enable BC institutions to set a winnable marketing, recruitment, and partnership development strategy.
During this webinar, attendees will learn about:

  • The latest market data, development and marketing trends in Brazil and Mexico;
  • Where BC sits in comparison to other Canadian provinces;
  • Insight into agent market; and
  • Tips and tricks on how to do business in these two countries.


Canada is well perceived as a study and research destination in Brazil for all levels of education. Canada’s greatest advantage is its strong brand, which gives Brazilian politicians, elite high schools, agents and top-ranked universities, as well as the public, a positive perception of the country. For a Brazilian student, Canada is clearly perceived as a high-quality education and research destination with a high quality of life. Brazil offers a number of positive market entry factors in the education sector, including a large target population of potential students (the fifth-largest education sector in the world, with more than 58 million students from the early years to higher education), pockets within this target population with sufficient ability to pay, and the need to up-skill the Brazilian mid-career workforce. 


Canada is recognized in Mexico as an excellent destination for study and research. In addition to its high quality education, Mexican students are attracted to Canada’s standard of living and quality of life, its secure cities, as well as work opportunities while studying, and immigration opportunities after graduation. Canadian society is recognized as open, pluralistic and friendly – values that are shared by Mexicans.  The primary challenges remain a lack of knowledge about Canadian institutions in comparison with their U.S.A. counterparts, language barriers, and limited opportunities to obtain scholarships or financial support, and concerns about Canada’s climate. Nevertheless, Mexico remains the second most important source country in Latin America for international students in Canada and ranks 10th place globally. 

About Sarah

Sarah Mines is a leading authority on international education trends in Canada, with over 15 years’ experience in marketing and partnership building. In 2015, Sarah was promoted to Director of Business Development for ICEF Canada, where she has been working since 2011. As part of her mandate, Sarah works closely with key industry partners and educational institutions to help them achieve their internationalization goals and put Canada on the map. Prior to her role at ICEF, Sarah was the Marketing Manager for BCCIE, where she was involved in advancing British Columbia’s international education interests in key markets.

This is a paid event open to all BC public and independent K-12 schools, and public and private EQA-designated post-secondary institutions and language schools. To attend this webinar, register online by Friday, August 25.

The webinar link will be sent to paid, registered attendees on August 28.  For more information about registration and the webinar session, please contact