Recent changes to the Imagine Education au/in Canada brand policy

Nov 18, 2015    Source: Ministry of Advanced Education


On behalf of the Ministry of Advanced Education:

Please note that recent changes to the Imagine Education au/in Canada brand policy allow British Columbia private career training institutions with Education Quality Assurance (EQA) designation to be brand eligible. 

The Imagine Education au/in Canada brand was developed in 2008 to allow education partners to promote Canada as a preferred study destination using a consistent voice and message. Brand eligible institutions have the opportunity to participate in recruitment fairs and partnership events abroad organized by Global Affairs Canada (formerly the Department of Foreign Affairs, Trade and Development Canada).

To be brand eligible, post-secondary institutions in British Columbia must hold the Province’s EQA designation.The list of British Columbia brand eligible institutions is located here.

If you have any questions about brand eligibility for post-secondary institutions in British Columbia, please contact the Ministry of Advanced Education at