Presentations and Webinars

Aug 10, 2020    Source: BCCIE


Presentations, courses, and webinar recordings providing COVID-19 industry support information.

The Pie Webinar: ROI on marketing to international students

Date: Aug 18, 2020

Time: 9:00 a.m. PT

Join The Pie for a webinar in which we hear from marketing agency specialists and institutions in North America to learn of different approaches to the complex issue of how to market effectively, globally.

  • What is zero-based marketing? 
  • Is it easy to integrate marketing campaign outcomes with admissions data?
  • How can AI give marketers guaranteed advertising results and predictive forecasts for recruitment?
  • What are strategies used to ensure good conversion rates from application to enrolment?

We’ll find out and learn of leading approaches to delivering outcomes, and tracking ROI in terms of directed marketing spend. 

To register, click here.

BC Campus

BCcampus supports the post-secondary institutions of BC by facilitating, hosting, supporting, and sharing innovative, exciting, and productive opportunities for educators and institutions to connect and collaborate. Through a variety of webinars, workshops, summits, conferences, and learning sessions, we bring ideas and action together – creating an experience that everyone learns from BCcampus.

For a listing of all BCcampus hosted, partnered, and online events please visit their events page.

University of Toronto

Mind Control: Managing Your Mental Health During COVID-19
Free course
Never in the history of humanity have so many people been feeling intense anxiety related to COVID-19 and the world it will leave in its wake. The intent of this course is to give you a deeper understanding of the anxiety reaction as it relates to various aspects of our current life, ranging from our consumption of news to the way we talk to our children about this. The instructor will also give you clear strategies for managing and, in fact, turning off the anxiety response at least for short periods. The instructor’s sincere hope is that you will leave this course with a better understanding of how your brain reacts to crises, along with some powerful tools for managing it before it manages you. To register, click here.