Opportunity for BC schools to submit content for social media channels in China

Dec 19, 2016    Source: Chantal Moore


Promote your school or institution in China: Invitation to submit content for Chinese social media platforms

Dear colleagues,

BCCIE through Grok Global Services (GGS) now offers BC public and independent K-12 schools, public and private EQA-designated post-secondary institutions and language schools an opportunity to promote their respective schools and institutions to potential students in China.

As part of our mandate to promote and enhance BC’s international reputation for education and to position the province as the education destination of choice for learners from around the globe, BCCIE has engaged GGS, a specialist education company operating in Beijing, to help manage its social media presence in China. This is done in part because many of the social media platforms popular in Canada are unavailable in China. Students use platforms native to China, e.g., Weibo and WeChat (search "BCCIE"), that collectively account for close to 1 billion monthly active users. We invite BC’s education sector to use BCCIE’s existing Weibo and WeChat accounts with the aim of increasing international awareness of BC as a high-quality education destination for students in China.

Submission of content

We are now accepting content from your school or institution to post on BCCIE’s Weibo and WeChat platforms. We strongly encourage including pictures or videos up to 10 MB (please submit videos as ZIP files). Consider the following content submission attributes:

  • Introduction to your institution with up to 5 key marketing points
  • Student and alumni profiles
  • Student activities in the classroom or on campus
  • Success in published rankings
  • Outstanding research projects and findings
  • Content that links study to positive employment outcomes
  • Upcoming events in China that prospective students can attend

Submissions in Chinese are preferred, and Grok will format these professionally and publish them at a time to maximize exposure. English content, up to 500 words, will be accepted; however, translation by Grok into Chinese will only be done time and capacity permitting. Postings will be done by Grok on a first-come, first-serve basis. Note that the submission deadline for this intake period is Monday, January 9. 


BC public and independent K-12 schools, public and private EQA-designated post-secondary institutions and language schools.

To submit content, please fill out the form below. If you have any questions please email Alfredo Moros, BCCIE's Coordinator, Programs and Events, at amoros@bccie.bc.ca

*Note: By submitting content through our service, you grant BCCIE and Grok permission to use your photos, videos or messaging for advertising and marketing purposes in China, and you certify that your institution has distribution rights for any content submitted. Grok may crop, alter or modify images or make minors edits or translations to the text without notifying you. You also (a) accept responsibility for publication of the content, (b) release, discharge, hold harmless both Grok and BCCIE from any and all claims, actions, causes of actions, suits, judgments, claims and demands in law or equity, that may in any way or manner arise from publication of this content, (c) represent that neither you nor your institution shall have or assert any claim against Grok or BCCIE for indirect damages related to publication of this content, including but not limited to loss of business, loss of profits, or damage to goodwill or reputation, and (d) represent that you and your institution shall indemnify, defend, reimburse, and hold harmless both Grok and BCCIE from, for, and against any and all liability, loss, cost and expense (including, without limitation, attorneys’ fees and costs) to the extent incurred as a result of publishing this content. Any questions should be directed to Alfredo Moros at amoros@bccie.bc.ca.