New research provides fresh insights for reaching and engaging millennials
Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report,Youth Trends 2015, includes vital insights for educators marketing to their most important demographic: millennials.
The Voxburner report is based on an online survey of 1,156 British 16-24-year-olds conducted between December 2014 and February 2015 and rounded out with follow-up interviews with some respondents. While it is focused on British youth its insights nevertheless shed light on younger, tech-savvy consumers in both developed and emerging economies.