WEBINAR | Recruiting & Marketing in Vietnam: Evolving Models and Opportunities

Date: Oct 2, 2019
Time: 9:30 – 11:00 AM (PDT)
Format: Webinar
Cost: $25


In collaboration with the Canadian Chamber of Commerce in Vietnam, BCCIE is hosting a webinar focusing on evolving student recruitment models and new international education opportunities. These opportunities are now contextualized by the recently ratified, Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). The CPTPP marks the first formal free trade agreement between Canada and 10 other Asia-Pacific countries, including Vietnam, and promises to advance new platforms for international educational opportunities and corollary opportunities related to investment, employment, and residency. The session aims to provide attendees with the information needed to develop a long-term marketing and recruitment strategy between Vietnam and BC.  

Key takeaways:

  • Discussions on new and emerging vs. traditional systems of recruitment in Vietnam;
  • Observations and analysis of the existing Vietnamese education agent networks and implications for development and innovation;
  • New methods for gaining attention in an increasingly busy marketplace;
  • Understanding of what CPTPP means for the international education opportunities in Vietnam.

About Ryan Leonhard

Ryan Leonhard is currently the Business Development Director of the Canadian Chamber of Commerce Vietnam, where he previously served as Marketing Director from 2016 to 2019. In these roles, he has developed and implemented the Chamber’s marketing and growth strategies to target an extensive and diverse cross-section of industries in both Canada and Vietnam. Notable among these was the launch of supports and services specifically conceived to accelerate Canadian education institution success in the Vietnamese market, which has resulted in Canadian education becoming the largest and most active segment of the Chamber’s membership. Ryan’s current mandate is focused on educating Canadian and Vietnamese businesses about the prospects of the newly executed CPTPP and leveraging heightened bilateral Canadian-Vietnamese interest to develop meaningful partnership, program, and marketing opportunities for members.

About the Canadian Chamber of Commerce Vietnam

The Canadian Chamber of Commerce Vietnam is non-profit organization dedicated to assisting companies and individuals doing business in Vietnam. Its mission is to enhance business relations and opportunities for our members by encouraging cooperation between businesses, government, and the community both in Canada and Vietnam. With a strong presence in the local and expatriate communities in Vietnam, the Chamber strives to build a synergistic business environment in which we all thrive.


To register for the webinar, please RSVP here. If you have any questions, please contact events@bccie.bc.ca.