Webinar | Education Market Briefing: Mexico & Colombia

Date: Sep 25, 2018
Time: 10:00 a.m. – 11:00 a.m. PDT
Format: Webinar
Hosted By: BCCIE
Cost: $15 (To cover administrative costs only.) Please note that no refunds will be given.


With a combined population exceeding 175 million, Mexico and Colombia represent approximately 2.3% of the global population. While Colombia is an emerging market for British Columbia, Mexico has been a long-standing source for international students. Both have expressed continued interest in maintaining and strengthening ties with Canada.

Join our webinar to learn more about the education landscape and partnership opportunities in these dynamic and evolving countries.

BCCIE recognizes the emergence of Colombia as a source market for BC K-12 schools, post-secondary institutions and language schools. While the Council has yet to spearhead its first Team BC Mission to Colombia, it seeks to support its stakeholders as they engage in this market.

In support of BC’s International Education sector, BCCIE recently announced a coordinated Team BC Mexico Mission from October 2–11, 2018. This initiative followed a successful engagement undertaken in 2017 where relationships were established and strategic links were pursued with education agents and networks, schools, universities, institutions, and state and federal agencies. Furthermore, the annual BCCIE Summer Conference welcomed the participation of two national higher education associations (AMPEI and CUMex), one state government agency (EDUCAFIN), and three universities (University of Celaya, Autonomous University of Guerrero, Autonomous University of Sinaloa). These are examples of the commitment between BC and Mexico to continue to forge strong ties.

In advance of the upcoming ICEF Latin America Workshop, EduCanada Fairs in Colombia, and the Team BC Mexico Mission in October, BCCIE invites you to join Sarah Mines, Director of ICEF Canada and Lexie Axel-Berg, Head of Client Partnerships, Hotcourses (Canada) in a webinar where they will reveal the latest data, developments, and trends for international student recruitment from Mexico and Colombia.

During this webinar, attendees will:

  • be given a market overview, including where students live, what subjects they are interested in and what study level they are looking at for recruitment to Canada,
  • receive data and statistics to help guide decision making,
  • gain insight into agent market.

The session will provide attendees with the information needed to develop a marketing and recruitment strategy that can lead to increased diversity and student numbers from Mexico and Colombia.

About Sarah Mines

Sarah Mines has more than 12 years of experience in international education leadership, specializing in developing and maintaining international partnerships for Canadian institutions. With an extensive background in all aspects of internationalization, Sarah has in-depth knowledge of global education trends for the language, K-12 and post-secondary sectors. Sarah has a keen understanding of international student recruitment and retention and has presented at over 30 different conferences on topics ranging from marketing to millennials to global student mobility projections. She is known as a natural communicator and connector and currently sits on the Board of Directors for the Vancouver Mount Pleasant Riding Association, and is a founding member of GLOW Ed, Canada’s first leadership organization for Global Women in Education.

About Lexie Axel-Berg

Originally from the Hotcourses head office in London, UK, Lexie moved to the IDP Canada office in January 2018 and brings more than 5 years of experience in international student recruitment through online media. She oversees the key client partnerships for Hotcourses and is responsible for creating strategic digital campaigns to help support Canadian universities and colleges to achieve international recruitment targets both in volume and diversity.


This is a paid event open to all BC public and independent K-12 schools, and public and private EQA-designated post-secondary institutions and language schools.  To attend this webinar, register online by Sunday, September 23.

The webinar link will be sent to paid, registered attendees on September 24.  For more information about registration and the webinar session, please contact events@bccie.bc.ca.