Scholarships: The Missing Piece of Your International Student Recruitment Strategy

Date: Jan 17, 2023
Time: 1:00 pm - 2:30 pm EST
Format: Online
Hosted By: Canadian Bureau for International Education
Cost: Free


Each year, scholarship providers, whether governments, ministries, foundations, institutions or private companies, provide funding for hundreds of thousands of students. Scholarships exist for all areas of education: pathway/vocational programmes, life-long learning opportunities, internships, professional training programmes, language studies, and university programmes. Funding can be partial or in full, often including accommodation, insurance and travel coverage. For many schools, institutions, or other providers of educational and experiential learning programmes, scholarship partnerships represent an important part of their student recruitment strategies.

Join ICEF for a discussion as we take a closer look at such scholarship partnerships:

  • Where to find and how to engage with potential scholarship partners
  • What types of scholarships exist, and what is typically covered
  • Scholarship constructs: fully covered, full programme versus partially covered in combination with student credit
  • Examples of scholarship eligibility criteria and requirements for prospective students
  • How to build a long-lasting scholarship partnership
  • The role and responsibilities of scholarship providers towards the students who receive a scholarship versus the role and responsibilities of agencies and institutions that are involved
  • Characteristics of the different types of scholarship funding organizations (government, public, private, or institutional scholarships, or a combination)

Webinar Agenda

1:00 – 1:05 Welcome and introduction
1:05 – 2:00 Discussion
2:00 – 2:25 Q&A
2:25 – 2:30 Closing remarks


Vanessa Goulding, Manager of Business Development for USA & Canada, ICEF

Vanessa Goulding serves as the Business Development Manager for ICEF’s USA and Canada team, working with new and existing customers in effectively using agents to maximize international student recruitment. Having worked in the secondary education space for the past seven (7) years, Vanessa brings a practiced expertise in international recruitment, case development, implementation for an admission cycle and strategic client support.

She previously held a position at a private secondary boarding school in Canada, where she was the international admissions officer overseeing hundreds of international students and providing immigration advice to best serve those students. She is a student market development specialist that looks at global and economic trends and develops an international strategy to increase international enrollments.