What Agents Really Value: Insights from Edified’s Agent Perceptions Tracker
What is APT?
The Agent Perceptions Tracker (APT) is a large-scale, independent study that captures how verified education agents rate and rank institutions across key attributes including service, support, finance and institutional proof points.
More than two in three international students use education agents when deciding where to study – understanding their perspectives has become essential to success in a more competitive and regulated international education environment.
APT provides you with actionable insights and robust benchmarking to inform strategy and investment, and help you align your services and offerings with what truly matters to your agent partners.
What you’ll gain from attending the session?
- A first look at what agents are prioritising across Australia, New Zealand and Canada
- A practical explanation of how APT accurately benchmarks institutional performance through agent feedback
- Examples of how institutions have used APT insights to improve agent channel performance
- A direct opportunity to shape the 2026 Canada study
- Clear guidance on how your institution can participate in the 2026 Canada research round
This session will be hosted by Thomas Eastwoord, Senior Consultant at Edified.
Thomas has 15+ years experience in the higher education sector in the UK and Australia. Having held lead roles in strategic intelligence at some of the leading Australian universities, Thomas is highly experienced in interrogating and translating data into strategies and tactics that large and diversified teams can action effectively.