Webinar | Education Market Briefing: Indonesia, Vietnam and The Philippines

Date: Sep 19, 2018
Time: 10:00 a.m. – 11:00 a.m. PDT
Format: Webinar
Hosted By: BCCIE
Cost: $15 (To cover administrative costs only.) Please note that no refunds will be given.


Diversification is a buzz word in nearly every institution recruitment office across Canada. The purpose of this webinar is to explore three countries in South East Asia which present institutions with the opportunity to grow and diversify. 

Vietnam is characterised by its emerging middle-class population, with one-third of Vietnamese expected to be middle class by 2020, and 90% of their outbound student population self-funded.

The Philippines is a target market for many English-speaking destination countries due to the overall level of proficiency in the language. Through education system reforms in the past few years, Filipino students also have better access to international education opportunities as a result of K-12 reforms. 

Indonesia is now one of the 20 largest economies in the world. The growing middle-class and rapid urbanisation are leading to the requirement for a well-educated workforce and more students are looking to go abroad to gain the skills and education they need to stay competitive in their country’s workforce.

In support of BC’s International Education sector, BCCIE is pleased to announce a coordinated BCCIE and Team BC Mission – Southeast Asia Fall 2018 Engagement taking place from October 3–23, 2018. This initiative will take place in the Philippines, Vietnam and Indonesia and will focus on building upon the relationships and strategic links that were established with education agents and networks, schools, universities, institutions, and with provincial and national agencies. The working itinerary includes attendance at EduCanada fairs, agent training, partnership development visits, and other value-added activities in established and emerging markets in Manila, Cebu, Ho Chi Minh City, Hanoi, Surabaya and Jakarta.

Join our webinar to learn more about the education landscape and partnership opportunities in these dynamic and evolving countries.

During this webinar, attendees will:

  • Be given a market overview, including where students live, what subjects they are interested in and what study of level they are looking at for recruitment to Canada
  • Receive data and statistics to help guide decision making
  • Gain insight into agent market from IDP South East Asia offices

The session will be informative in nature and will provide attendees with the information needed to develop a marketing and recruitment strategy that will lead to increased diversity and student numbers from the Philippines, Vietnam and Indonesia.

About Sarah Mines

Sarah Mines has more than 12 years of experience in international education leadership, specializing in developing and maintaining international partnerships for Canadian institutions. With an extensive background in all aspects of internationalization, Sarah has in-depth knowledge of global education trends for the language, K-12 and post-secondary sectors. Sarah has a keen understanding of international student recruitment and retention and has presented at over 30 different conferences on topics ranging from marketing to millennials to global student mobility projections. She is known as a natural communicator and connector and currently sits on the Board of Directors for the Vancouver Mount Pleasant Riding Association, and is a founding member of GLOW Ed, Canada’s first leadership organization for Global Women in Education.

About Lexie Axel-Berg

Originally from the Hotcourses head office in London, UK, Lexie moved to the IDP Canada office in January 2018 and brings more than 5 years of experience in international student recruitment through online media. She oversees the key client partnerships for Hotcourses and is responsible for creating strategic digital campaigns to help support Canadian universities and colleges to achieve international recruitment targets both in volume and diversity.


This is a paid event open to all BC public and independent K-12 schools, and public and private EQA-designated post-secondary institutions and language schools.  To attend this webinar, register online by Monday, September 17.

The webinar link will be sent to paid, registered attendees on September 18.  For more information about registration and the webinar session, please contact events@bccie.bc.ca.