Directory of current EMMs

Roles and responsibilities

The EMMs have been placed in BC’s Trade and Investment Offices with a mandate to support International Education through the following activities:

• Promote BC as an International Education destination at international trade shows, and leverage BC provincial government marketing materials and online social media platforms.
• Leverage BC’s trade offices and other resources to advance overseas marketing.
• Develop relationships with alumni and related networks overseas, using BC-educated students working overseas to help better promote business opportunities in and for BC including:
  • Extending invitations to appropriate government and industry networking events.
• Support BC education institutions at the K-12 and post-secondary level and work with BCCIE in their inbound missions to market.

BC’s Education Marketing Managers (EMMs) are available to support your International Education marketing and recruitment needs. They do not serve as agents but are a valuable in-market resource and can be reached by email.

BCCIE collaborates with key government ministries at both the provincial and federal levels.

Provincial: We are primarily funded by the Ministry of Advanced Education, Skills & Training (AEST). We report to AEST and also work closely with colleagues at the Ministry of Education and the Ministry of Jobs, Trade and Technology.

Federal: We support the International Education initiatives of Global Affairs Canada (GAC). This includes promotion of the EduCanada brand managed in part by GAC and the Council of Ministers of Education Canada (CMEC).

BC Trade and Investment Offices and representatives help international businesses discover the benefits of British Columbia as a destination for investment, a partner for trade and innovation, and source of quality goods, services, and resources around the world.